On March 12, 2025, the All Entertainment Business (AEB) Foundation is set to make history during the SXSW Film Festival with a groundbreaking event at Kingdom Nightclub in Austin, Texas. This dynamic live screening and Virtual Fundraising Marathon will showcase Spyral, an award-winning documentary directed by two-time Oscar winner Bill Guttentag. Centered on mental health challenges and actionable solutions, the event aims to sell over 133,000 tickets and raise $200,000 for critical mental health resources. With the combined power of Spyral’s partners, Rewarded.TV, and the largest mental illness organization (to be revealed soon), the initiative will leverage their 17 million engaged subscribers to maximize attendance both virtually and in-person.
The event is part of AEB Foundation’s S.O.S. Initiative: Save Our Stories, a program designed to tackle the independent film distribution crisis by connecting filmmakers with audiences through innovative partnerships. With 15% of ticket sales directly funding mental health services, the initiative empowers mission-driven brands, amplifies impactful stories, and provides immediate resources to mental health organizations. By highlighting the challenges of independent film distribution—such as limited marketing support and poor financial returns—the S.O.S. Initiative offers a revolutionary solution by partnering with established organizations like the National Alliance for Mental Illness (NAMI) to organically connect films like Spyral with the audiences who need them most. “I believe storytelling has the power to inspire change. With the S.O.S. Initiative and Spyral, we’re not just sharing stories; we’re creating a movement to connect people, provide solutions, and make a real impact on mental health.” – Jennifer Hutchins, Entertainment Today’s News Reporter.
The impact of this initiative extends beyond Spyral, creating a sustainable model for future filmmakers to share their stories with global audiences. Attendees will not only experience an emotional and visually stunning documentary but will also take part in shaping the future of entertainment’s role in driving social change. Whether joining in person at the Kingdom Nightclub or virtually from anywhere in the world, participants will witness storytelling meet real-world impact, ensuring that no story goes unheard. Save the date for this unprecedented event and join the movement to Save Our Stories at SXSW!
Event Details: AllEntertainmentBusiness.com/Events-During-SXSW-2025
By Entertainment Today Reporters:
Jennifer Hutchins & Nina Ameri
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