The carnival-themed Marshall Funhouse welcomed over 10,000 Attendees with epic music performances by Dinosaur Jr., The Black Angels, Therapy? and more, throughout it’s three-day 2024 SXSW Film Festival Conference Event, and was a space where musicians and music lovers came together to celebrate music, culture and community on a global stage!
Marshall Funhouse just wrapped up its second year at SXSW, from March 13th to 15th, 2024, and takeover at Parish on 501 Brushy Street, in the heart of Austin, Texas. The experience brought an exciting artist lineup featuring a Marshall Records showcase on Thursday, March 14th, with thrilling epic performances by King Nun, Dream Nails, Kid Bookie, and Noah and The Loners. Notably, for Therapy?, this was the band’s first performance in the United States since 2001, which drew both old and new fans to watch their show. Alongside Marshall’s own label artists, guests had the rare opportunity to catch Dinosaur Jr. perform close-up at the Parish stage, as well as enjoy appearances by The Black Angels, Frank Turner and The Sleeping Souls, Shannon and the Clams, X Ambassadors and more. 
Apart from music performances, visitors could take part in one-of-a-kind carnival themed experiences, games, and curated DJ sets, while supporting and engaging with community partners School of Rock Austin, SIMS Foundation and Women in Vinyl. Over the course of three days, Marshall Funhouse was a space where musicians and music lovers came together to celebrate culture and community on a global stage at the 2024 SXSW conference. 
Three-Day Music Lineup at Parish:
Wednesday, March 13: Spyres, Skinny Lister, Die Spitz: 
Crae Wolf, Sparta, Frank Turner: 
and The Sleeping Souls, Redbud, Tauk, Chameleon Lime Whoopiepie: 
Sinkane, Tauk, Shannon and The Clams, and Oh He Dead. School Of Rock: 
Thursday, March 14: Farmer’s Wife, Font, Snõõper: 
Provoker, and Dinosaur Jr.: 
with Marshall Records’ own showcase of its label artists featuring King Nun: 
Dream Nails:
Kid Bookie: 
Therapy? : 
and Noah and The Loners: 
Friday, March 15: Cactus Lee, Pelvis Wrestley, Cumgirl8: 
Kiwi Jr., Balthvs, The Black Angels: 
Cuffed Up, Octopus Project, Daiistar:
Girl and Girl: 
X Ambassadors, and Devon Ross.
In addition to working closely with local partners Resound Presents and Ad.Ventures to bring Marshall Funhouse to life, Marshall invited local community organizations SIMS Foundation, School of Rock, and global collective Women in Vinyl, to be part of the event to garner awareness for their programs and connect with guests at SXSW. As part of the music schedule at Marshall Funhouse, School of Rock opened the showcase each day, giving up and coming musicians their time on the Parish stage. Following the event, Marshall donated the backline to the music school’s Austin branch and is supporting SIMS Foundation with a financial donation.
Attending musicians were also invited to Marshall Funhouse artist gifting suite, where they could get their guitars serviced and receive gifts provided by legendary instrument company Ernie Ball, as well as having custom earplugs made by Musicares. Every year our Entertainment TV Shows, like Entertainment Today- support the annual Grammy’s Musicares Awards Tribute Concert & Person of the Year Galas in the West Hall of The LA Convention Center. Some even got a glimpse of unreleased products from Marshall amps.
Panel Discussion: 
The second day of the activation kicked off with the official Marshall SXSW panel, Louder for the People in the Back, centered on the power of community in music on Thursday, March 14 at 11:30 a.m. inside Parish. The panel featured Alex Maas, frontman of The Black Angels, Zach Blair, most known as the lead-guitarist for punk-rock band Rise Against, and rock royalty Janie Hendrix with whom Marshall has a long-standing partnership to support the Jimi Hendrix Park Foundation.
Carnival Experience at the Lot:
Over the course of three days, Marshall Funhouse was a place for people to immerse themselves in live music performances both on Parish stage and with incredible DJ sets at the lot curated by Queer Vinyl Collective. The entertainment was complemented by delicious, on-theme food and drinks by local vendors including Bad Larry Burger Club, Zee’s Wiener System, CTRUS Lemonade, and Cloud 9 Cotton Candy. Additionally, attendees had the opportunity to play quintessential carnival-themed games like ring toss, a high striker and more from Circus Picnic, and take part in screen printing with beloved design shop Feels So Good (FSG). To tie it all together, the event was brought to life under one character-led visual universe, complete with live mascots. 
THE BEST QUOTES:
“Marshall show was fun, seeing young and old bands playing through Marshall amps. They can do it all,” says J Mascis, frontman of Dinosaur Jr. “Sometimes people only think of heavy metal bands playing through Marshalls, but they work equally well with all kinds of music. Clean or dirty. Marshall won’t let you down. If it’s good enough for Hendrix, Stooges and MC5, it’s good enough for me.”
“Sonic history is being made with Marshall in our local Austin community,” says Jake Garcia, guitarist of The Black Angels.
“We could not be more proud of our brilliant label artists and their performances at Marshall Funhouse. We love how each of our music talents bring something unique to the audience, and taking them to SXSW and Austin has been a very special experience. It’s amazing to see how supportive our bands are of each other, and the Austin music community has shown that they share that same commitment and passion as we do,” says Steve Tannett, Director of Music Platforms at Marshall Group.
“The SIMS Foundation is thrilled to partner with Marshall, a true ally in nurturing the mental wellness of Austin’s music community. Together, we recognize the profound importance of supporting the musicians who bring life to the brand of Marshall. In our collaboration, we amplify not just the music, but also ensure that Austin’s music legacy thrives through the care we provide for its talented artists and industry professionals,” says Caitilin Cano, Director of Marketing & Development at SIMS Foundation.
“We had such a great time at SXSW. We’ve been meaning to get out here for years and now when we’ve done it, we’re literally living the dream. Shout out to Marshall,” says Theo Polyzoides, frontman of King Nun.
ABOUT MARSHALL GROUP:
Marshall Group is the audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation. We are home to Marshall, Natal Drums, Urbanears and adidas headphones. We gather around 800 highly talented people across 8 global locations and our products are sold in over 90 markets worldwide, totaling a combined annual turnover of USD 360 million in 2022. Visit group.marshall.com, marshallheadphones.com and marshall.com for more information.
ABOUT SXSW:
South by Southwest® (SXSW®), an essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, world-class exhibitions, professional development and networking opportunities, tech competitions, awards ceremonies, and much more. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festival that celebrates the convergence of tech, film, music, education, and culture.
We wanted to give a special thanks to our Entertainment Today Reporter: Nina Ameri for doing a fantastic job with covering The SXSW Film Festival and Special Events, for us in Austin, Texas!
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