New & Hot Health Products that will improve your life at the 2025 Natural Products Expo West (NPEW)

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Natural Products Expo West 2025 (NPEW) is the world’s largest natural, organic, conscious CPG community, and healthy products event, and is the preeminent show for spotting trends in the food and CPG industry. NPEW is produced by The New Hope Network, which again has increased the event’s campus to encompass the entire Anaheim Convention Center, extending exhibits into the expanded North Halls. There are education sessions and social events held throughout campus at the Marriott and Hilton hotels, as well as in the Grand Plaza and Arena Plaza.

Entertainment & Sports Today/SPECTRUM, and Entertainment Today TV’s news staff of: Margie Rey, Steve Taylor, Julie Leffler, Nina Ameri, Amy Levy, and Richard Marcella will be bringing you the latest in health and product news, from the leaders of The Natural Products and Health & Beauty industry in upcoming news stories!

The 2025 NPEW convention had four days of sampling, tastings and exploring the latest innovations in the natural, organic and conscious consumer packaged goods (CPG) industry, with amazing products for Organic foods and drinks, supplements, personal care, health & beauty, new technologies, pain relief, skin and beauty care, energy bars, anti-aging, and just about everything related to health you can think of! 

In 2025 the 44th edition of The Natural Products Expo West brought over 64,000 attendees and industry professionals from the health and nutrition communities, that all flocked to the Anaheim Convention Center. They showcased their organic and conscious products, including Consumer Packaged Goods (CPG), natural foods and lifestyle items. The event focused on sustainability, women’s health, healthy aging and regenerative products. The vibrant trade show floor hosted packed community sessions and standing-room-only keynotes, Expo West highlighted its role as the epicenter of global health and wellness trends. Nearly two thirds of the attendee categories were qualified buyers, including retailers, distributors, hosted buyers and food service providers. The show has proven to be the best place to reach natural, organic and healthy lifestyle buyers.

In 2025 over 3,000 brands and companies from all over the world exhibited at Expo West, displaying products across natural and specialty food and beverage, supplements, personal care, organic, lifestyle and more. PATH Water, OATLY, Chomps, Organic Valley and Stonyfield were among the exhibitors. A record 30% of brands were new to exhibiting at Expo West, a sign of the health of the CPG industry.

Natural Products Expo West showcases an unparalleled array of brands spanning 30 categories, bringing together 840 new-to-show brands alongside nearly 700 international brands all under one roof. Products ranged from natural & specialty food and beverage, supplements, personal care, organic, lifestyle and more. 

Our news staff will be directly using these products and let you know how well they may work for you, in follow-up news segments. These “New & Hot Products” that as far as your health is concerned will change your life for the better! There will be more news stories and follow-up stories to bring you as much cutting edge information on Health as we can! Our TV Show Host: Margie Rey will be bringing you more great interviews on this show!

Anti-aging Products: 

For over 10 years our news company has been searching for health products that can actually extend the number of years in your life- in the “Anti-aging ” category. Our health experts have searched the 100s of aisles at the Natural Products Expo West, and many other Health, Beauty, and Fitness related Conventions, but we think that the “Ageless Foundation Laboratories” is one of the best!

Therefore, for the second year in a row all of our news staff loved visiting the Ageless booth. In the “Anti-Aging” category what could be better than for our TV Show Host: Margie Rey to interview all the key people from the “Ageless Foundation Laboratories” -Left to Right: The CEO: Lily Liu, The Head of Sales: Joshua Tully, (Margie Rey) and Rachel Liu:

Joshua Tully gave us all a great education on their latest and amazing Anti-aging products:

Ageless Foundation Laboratories UltraMax Gold Advanced Rejuvenation Formula with Alphatrophin:  Ageless UltraMax Gold Advanced Rejuvenation Formula UltraMax Gold™ Capsules was designed to enhance the body’s and supports a broad range of health benefits, and production of hormones that may improve physical performance and well-being.

Ageless Foundation Laboratories, UltraMax Gold with AlphaNeuro Complex, 90 Veg Capsules:  Rejuvenation Formula Dietary Supplement. Feel Younger, Look Younger, Live Younger™ May Improve Body Fat Levels & Lean Body Mass. May Improve Energy Levels. Supports Healthy Immune Function. Quality Purity Assured All Ageless products are quality tested to ensure freshness and potency through their expiration date. Being “Ageless” is not about how long you live, but how great you look and feel at any age.

AGELESS UltraMAX Gold Effervescent Powder, HGH Anti-Aging Supplement for Women, Help Women Rejuvenate Their Faces Return to Youthfulness. Feel Younger, Look Younger, Live Younger* · May Improve Body Fat Levels & Lean Body Mass* · May Improve Energy Levels* · Supports Healthy Immune Function* .. and MENS SUPPLEMENT, VALENCIA ORANGE FLAVOR: The Ageless brand was born in the late ’90s with the introduction line of UltraMAX Rejuvenation formulas for health and well-being, and quickly became the world leader supplement for individuals interested in healthy aging. At Ageless Foundation Laboratories they believe that youth-enhancement is more than just extending our chronological years. True, it is about living longer, but first and foremost, it is about how good you look and feel right now. Being “Ageless” is not about how long you live, but how great you look and feel at any age. Their commitment is to help you look and feel your absolute best no matter what your age.

One of the most common signs of aging is the dehydrating and wrinkling of our skin. As we age, the collagen level in our skin naturally declines resulting in dryness, scaling, deep lines and wrinkles, as well as loss of skin elasticityA study has shown that a regimen of one gram of BioCell Collagen® per day may improve signs of facial aging such as wrinkles and lines. Source: BioCell Collagen 2011 Human Skin Study: Patented Biocell Collagen® Natural Collagen Booster: Feel Younger, Look Younger, Live Younger™, Helps Promote Skin Elasticity & Firmness, Helps Smooth Fine Lines & Wrinkles, Hydrates & Moisturizes Skin.
With Alphaneuro Complex™ Rejuvenation FormulaSupports youthful levels of cellular coenzyme NAD+, which is necessary for the production of ATP, or cellular fuel, Promotes healthy cellular metabolism & energy production, Helps fight general fatigue & promotes longevity, Encourages youthful cognitive function in pre-clinical studies, and Fight General Fatigue with NAD+.
ULTRAMAX GOLD®:  Feel Younger, Look Younger, Live Younger*, May Improve Body Fat Levels & Lean Body Mass*, May Improve Energy Levels*,  and Supports Healthy Immune Function*
BioCell Collagen® is a registered trademark of BioCell Technology LLC, Newport Beach, California USA (Protected by US and International Patents)

___________________________________________________Life Extension:

Also in the Anti-aging category: going back many years, we have always visited the booth called Life Extension, and every year we learn a lot about living longer! Living up to the “Anti-aging” name is a fantastic company called Life Extension. One of the primary benefits of life extension is the potential to extend both lifespan and health span – the period of life spent in good health. By slowing down the aging process and reducing the risk of age-related diseases, life-extension treatments could allow individuals to live longer, healthier lives!

NAD+ is an enzyme critical to healthy cellular energy production—but our levels dip with age. So, you can fight back against Father Time with this age-defying formula, which supports your NAD+ levels and promotes the health of your heart, mind and cells. The benefits of NAD+ Cell Regenerator™ and Resveratrol Elite™:  it fights general fatigue by promoting youthful cellular energy production, and it supports overall longevity by encouraging heart, mind & cell health, and is an ultra-bioavailable formula. Our news staff all agree that the large variety and assortment of supplements that Life Extension has- can actually help to add many more useful and productive years to your life. To see for yourself all the supplements they sell, check out: LifeExtension.com                                                                                       ———————————————————————————————–

Margie AGAIN had a very helpful interview with the Marketing Director for Silver Wings: Andreas Koch who will give you a great education on all the benefits of using their #1 product: Colloidal Silver, including strengthening your immune system with Silver Wings, who are the Silver Specialists! In this interview Andreas also gave us a great education on the history of using silver!

Since 1994, Natural Path Silver Wings has done only one thing—manufacture safe, pure, high quality true silver– nothing else! Developed by Doctor Mark Smith, ND, PhD, MD(MA) and Liz Smith, RN, Silver Wings has been used by health practitioners for decades. Silver Wings manufacturers only high quality and superior pharmaceutical grade colloidal silver and they’re the only brand offering a completeline of silver products:

Natural Path / Silver Wings is the leading authority and remains the oldest colloidal silver manufacturer in the U.S and proudly family owned and operated since 1994. All of their silver elemental mineral products are tested, verified and validated for purity and label ingredient accuracy by qualified independent laboratories. AMBER COLOR IS KEY: Silver Wings is made from naturally occurring elemental Silver, which has a color. It is not ionic or electrically processed. For more information, and to order their products today that can change your life go to: NPSWsilver.com.

Margie talked to the Account Executive: Cindy for Enzymedica a great company that has one of the best products for your digestion, and for natural digestive health & wellness! They have the #1 digestive enzymes product: Digest Gold! From my own personal experience: Digest Gold® with ATPro is hands down the best digestive enzyme supplement I’ve ever used. It works quickly to relieve bloating, gas, and discomfort after meals. The addition of ATPro seems to enhance the overall effectiveness, leaving me feeling more energized and comfortable: For over 24 years Enzymedica has been leading the way with scientifically backed digestive enzymes and health supplements that are proven to help your body digest food better and improve overall digestive health. With a focus on purity and quality Enzymedica has won numerous awards and earned a reputation as leaders in digestive aid products by constantly evolving new research with cutting edge technology while offering top benefits backed by scientifically proven ingredients you can trust. For more info and to order yours now go to: Enzymedica.com: Enzymedica, Inc., 771 Commerce Dr., Venice, FL 34292,  Toll Free: 888-918-1118, International and Local: 941-505-5565, Fax: 941 575 6310

One of our favorite health products that from our own firsthand use, we experienced how it can speed up relief from so many different everyday ailments that you may have: Boiron. Earlier today at The Natural Products Expo West our TV Show Host: Margie Rey, and all of our news staff, were again so impressed with so many amazing products, that has fast acting and highly potent capsules and pellets for almost any aliment you can think off! From the interview that Margie did today, everyone learned about the large wide variety of capsules and pellets that are on their shelves, as you can see in the below photo with Janick Boudazin – The CEO of Boiron, standing in front of all of his great products:Boiron is the maker of over 80 amazing, high quality, and very fast working Homeopathic Medicines, that cures any ailment or sickness that you may have. This reporter can testify to that fact that I was having a terrible Flu, Fever, and Cold, and feeling very weak – I then took 5 tiny pellets and then within 3 hours I had immediate relief, and within 24 hours- I was fully cured! Boiron has so many great products that can change your life for the better!  For more info and to place your order that can change your life, go to: www.boiron.com 

Margie had a long, detailed, and in-depth interview with Doctor Elijah McCarthy -the President of Irwin Naturals who gave us a great education on not only many of his products, but also how to improve your overall health, and to help fight against so many aliments that are out there! After Margie did this interview, we needed to talk to him off-camera for about another 1/2 hour, as he had so much great health advice to give us! Doctor Elijah used to be a Doctor, so he has a great Medical Background, and now he makes a perfect health expert on the supplement industry as the head of Irwin Naturals!

Irwin Naturals was founded in 1994 to simply provide great quality products to improve people’s health. Since then, they have grown the company and also their ambition! Grounded in a commitment to people and the planet, their dream now is to heal the world with plant medicine. Klee Irwin is the author of Pain Nation, physicist and director of Quantum Gravity Research as well as the CEO and Chairman of Irwin Naturals. He founded Irwin Naturals in 1994 and Quantum Gravity Research (QGR), a non-profit institute, in 2009. Irwin Naturals provides the best quality supplement products at affordable prices, focused on superior potency, bio availability, and absorption. Their extensive line of 100+ supplements uses an all-liquid soft-gel delivery that offers superior advantages over hard tablets and capsules that can often be hard-to-digest. Plus, their signature BioPerine Complex enhances nutrient absorption and potency. Their goal is to bring you targeted formulas with quality ingredients at effective levels.

Fish Oil Supplements: 

For many years of going to NPEW all of our news staff have learned of the many great health benefits of taking Fish Oil supplements every day! On this show Margie did some great in-depth interviews with the best of the best companies with great products in the Fish Oil field.

First up Margie interviewed for over 11 minutes one of the best companies in this category: Barlean’s Josiah Cox – the Customer Service Manager! You will learn about the many delicious flavors of Omega 3’s Swirl Fish Oil, that are healthy for you- BUT they also taste so good- it feels more like you are having a dessert! With over 1,850 mg of omega-3 per serving, everyone can enjoy the benefits of a super-charged dose of omega-3 without any fishy taste, oily texture or large capsules to swallow. Supportive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. It Supports heart health, and brain health, and healthy levels of inflammation!  During this interview Josiah went into great detail to tell us about their new product that they have coming out called : Mood Drops– that has a wide variety of different flavors for different uses! Josiah will tell you about all of their many new flavors and amazing new products. To order your fish oil and other great products go to: Barleans.com.

Next Margie interviewed Jolie Root- the Senior Nutritionist & Educator, who told us about how Carlson Nutritional Supplements began in Founder Susan Carlson’s small Chicago apartment in 1965 and today has grown to offer more than 300 vitamins, minerals, omega-3s, kids’ products, and other nutritional supplements, and is proud to still be family-owned and female-led by Susan’s two daughters! To order your fish oil and other amazing supplements go to: CarlsonLabs.com.

Finally, there is Nordic Naturals, who make all of their fish oils using fresh, wild-caught fish to deliver triglyceride-form omega-3s for better results. Certified sustainable and always surpassing the strictest purity standards, their award-winning fish oils embodies their commitment to the health of people and the ocean. From ingredient sourcing and product creation to shipping and customer care, superior quality is how Nordic Naturals always deliver the best essential nutrients, that are grounded in science, formulated with care, and responsibly sourced for your family’s health and peace of mind! We tried many of their products, and we would recommend Ultimate Omega® that offers concentrated levels of omega-3s for high-intensity essential fatty acid support. Ultimate Omega helps optimize immune function, supports brain health, and has been clinically shown to support a healthy heart. To order yours go to: NordicNaturals.com.

Another company that makes fish oil and Omega 3 products, and also an eclectic assortment of other supplements can be found at NowFoods.com. So at this booth Margie spoke to their Director of Marketing: Amber Cerda who taught us a lot about improving your health using their products! They have a vast variety of Natural and Nutritional Supplements, that help you to feel good while spending less, and they go by the simpler company name of: NOW®. Their supplements are an affordable and effective way to get the daily recommended intake of vitamins, minerals, and nutrients necessary for optimal health. Now they are transitioning to 100% post-consumer recycled supplement bottles. Now Supplements’ position as a market leader in low-priced dietary supplements is the result of various factors working in harmony. Their commitment to cost-effective production, economies of scale, and efficient business practices enables them to offer consumers high-quality supplements at affordable prices. The brand currently offers more than 650 vitamins and supplements and a range of other products, including natural foods, pet supplies, essential oils, and beauty products, making it easy to find products to address almost any health goal!                                                                                                ————————————————————————————————

We have done many shows on Source Naturals® and again this year they had a booth there with the same products! Source Naturals® was created in 1982 by C.E.O. Ira Goldberg to support each individual’s potential to enjoy optimal health. Ira is also the founder of Threshold Enterprises, that is the Parent Company of Source Naturals® At that time, the kind of nutritional formulations he envisioned—for the maintenance of well-being and the enhancement of life–simply didn’t exist. The idea of combining many nutrients, herbs and nutraceuticals in one formulation, though common today, was then a rarity. Source Naturals pioneered the concept with Wellness Formula®, now the industry’s #1 immune support product. Source Naturals subsequently introduced numerous award-winning formulas, recognized for their excellence in independent surveys and nutritional analyses. In addition to Wellness, these award-winners include Life Force® Multiple, Mega-Kid™ Multiple, Inflama-Rest™, the Skin Eternal™ line, Higher Mind™, Essential Enzymes™, Male Response™, and more.

Source Naturals’ comprehensive Bio-Aligned Formulas® help bring the power of alignment to your body. When formulating, they evaluate the underlying causes of system imbalances, and then provide targeted nutrition to interdependent body systems. Their line of more than 600 products also includes well-researched, single-entity nutrients in their highest quality and most bioavailable forms. Their nutritional supplements are at the leading edge of today’s Wellness Revolution. This transformation in health consciousness also includes new perspectives in diet, lifestyle, emotional and spiritual development, and complementary health care. Source Naturals’ Strategy for WellnessSM is to provide education that empowers individuals to take responsibility for their health, rather than relying solely on outside medical authority. The result is people who are more productive and fulfilled, and a world that is stronger and healthier.

We went to the booth for Jarrow Formulas-where we got an education on Anti-aging starting from within! Jarrow Formulas® was founded in 1977 in Los Angeles by Jarrow L. Rogovin. At the time, Jarrow would personally deliver orders of his supplements to the doorsteps of local health food stores. His early formulations earned the company a reputation for producing innovative and efficacious formulations at a time when the health benefits of dietary supplements were just beginning to be recognized. Jarrow believed that well-crafted dietary supplement formulations based on sound scientific research data had the potential to promote optimal health. Since that time, Jarrow Formulas® has grown from a handful of products to hundreds of nutritional formulations, many of which were firsts for the dietary supplement industry. Jarrow Formulas’ original goal has always remained the same: To design superior dietary supplements that help empower individuals to take charge of their own health.

Margie got the opportunity to meet some great people, and interviewed the Chief Marketing & Sales Officer: Beverly Takeuchi, for BioNatureHealth Inc. (BNH), who had some great health products that included some amazing ones that will help your eyes!

We got used to feeling half well. Half asleep, half bloated, half energetic, and half well. We are not sick enough to see doctors. Sometimes even when we go to see doctors, we can’t take long term medication for chronic half-well conditions. We look to the past to find an alternative way of restoring ourselves. BNH is here to answer the call, innovating the ancestors’ formulas into convenient ways for self-care. 

How to Take Care of Your Itchy, Red, or Swollen Eyes. Likely Causes: 

Allergies:  When we have allergies, our body makes histamine. This makes your eye vessels bigger and irritates nerves. In 2018, a study in Nature Medicine revealed that our eyes mostly itch in the white part (conjunctiva) rather than the clear front (cornea) because of specific nerve fibers in the eye that trigger the itch. Symptoms: Itchy, red eyes with a runny nose or sneezing. Triggers: Pollen, pet fur, mold, dust mites, makeup, eye drops.  

Dry Eyes: You can have dry, itchy, red, or swollen eyes even without allergies. If your tear film isn’t right—either evaporating too fast or not enough tears are made—your eyes can get dry and irritated. SymptomsDry, itchy, swollen eyes. Cause: Improper tear film, leading to dryness and irritation.

Other Likely Causes:  Eczema: Can lead to itchy eyes if rash is near the eyes, Blepharitis: Causes inflamed eyelids, leading to discomfort, Contact Lens Infection: From improper use or care, Medication Reactions: From certain medicines like antihistamines or birth control pills.

Self-Care Solutions:  Allergies: Use anti- allergy eye drops, or allergy medications. Moisture: Apply eye drops several times per day. This might last for a while, Cool Relief: Press a cool, damp cloth or ice-pack on your eyes, Rinse: Gently with cold water or saline. Don’t rub,! Humidity: Increase to ease dry eyes, Use our Eye Empower supplement: See details here.

Prevention: Avoid irritants: Smoke, dust, strong smells, Reduce screen time, blink more, Use hypoallergenic eye products, Wear safety glasses for protection against pollen and dust, Diet: Consume foods high in vitamin A and omega-3s, Supplements: Try anti-inflammatory options, such as BNH Eye Empower.

How to Fall Asleep Fast – #1 Tip: Boredom: Boredom is the mother of performance killers. But here it may be the best way to help you to forgo the excitement of the day and fall asleep fast. Here are a few tips to use this concept to help you to fall asleep. 1. Get into routines that are just something you wish to do or need to do, but not exciting, Learn a foreign language by listening to the language lesson, Listen to some part of history, philosophy, or other dense information with lights out, Memorize a few things that are important for you but you are not willing to do during the day. 2. Before bed time, try to do the least desirable and repetitive things: Review your account balances and pay bills, Getting next day ready by picking out the things to wear, organize the brief case or backpack, pack the lunch, and list the to-do items, Read the things that you think will help you to grow but not exactly exciting. Those Chicken Soup for the Soul type of self-help stuff are the best way to put you to sleep. Anything that sounds good but takes no brain to digest is the best material. 3. Distract yourself from anything that bothered you during the day. Watching news, talking to friends, or working out are all the good pre-plays before bed time that relieve burdens off your system. Slowing down and removing yourself from excitement are effective in getting you into the bedtime mood. If nothing helps, you may want to consider some natural non-habit forming supplements such as Speed Sleep here.  To learn more, and order these great products now go to:  BNH-Health.com

Health –neocell.com booth, and you can see that interview on this show. In this interview you will see how women lose more Collagen than men as they age, and what you can do about it. You can take care of all your nutritional supplement needs in one place with Better Your Health. Making it easy to build daily health routines for the whole family. You need to choose the right collagen supplement to support healthy skin, hair, nails, and joints. Some brands feature collagen products within a broader portfolio of dietary supplements, while others focus exclusively on collagen and its benefits. And some brands use only specific types of collagen in their formulations, while others combine multiple types for a wider range of benefits. NeoCell is one of the leading brands of collagen since 1998. For over two decades, NeoCell has been formulating premium-quality supplements backed by science to help support your body’s own collagen production and nourish your inner beauty. As one of the top-selling brands of collagen supplements, with products distributed in more than 20 countries worldwide, they know what it takes to promote the strong foundation your body needs and feed your natural beauty.

Their Super Collagen powder, with type I and type III collagen, was among an elite group of winners in the Better Nutrition magazine 2018 Best of Natural Beauty Awards: Top 10 Classic Products. In the words of the Better Nutrition editors, “These are the hardworking products we keep coming back to year after year.” Even more recently, their Collagen Protein Peptides powder, which combines type I collagen, type III collagen, hyaluronic acid, vitamin C, and amla fruit extract, was chosen by Shape magazine editors as a winner of the Shape Beauty Awards 2019: Best Body Products, and in an article featured in Harper’s Bazaar magazine titled, “Secrets to Thick, Shiny, Hair” New York dermatologist Macrene Alexiades-Armenakas gave a shout-out to supplement your daily juice or water with NeoCell Super Collagen powderNeoCell products have also been featured on ABC’s Good Morning America and CBS’s We Are Austin, as well as a number of other popular health and beauty sites.

NeoCell delivers a full line of collagen peptides plus dietary supplements to support healthy skin, hair, nails, joints, and collagen production. Their products include collagen powder, capsules, gummies, and more. You can view a list of their bestsellers or shop all products here. At NeoCell, they know there is more beauty within you because they see you differently. They look past the superficial and see beyond what others see. Others may tell you to conceal. To cover up. Or to mask. They believe you should do the exact opposite. We believe you should reveal more of who you are. Boost your collagen intake and feed your inner strength and outer beauty. Because you—your unfiltered self—is truly beautiful!

NeoCell Super Collagen Plus Vitamin C tablets nourish your skin at its core and supports healthy collagen formation for healthy skin, hair and nails. These collagen capsules give your body the building blocks it needs to create its own collagen and other proteins like keratin, which is found in nails and hair!

The NPEW Convention is SO BIG, using the all 3 floors of the entire Anaheim Convention Center, North & South Halls, and the Hilton & Marriott Hotels, so our news team needed a hotel right next to the Anaheim Convention Center to carry around all of our big and heavy video camera equipment, and have enough time to make it over to as many of the 3300 booths as possible to produce some great shows on this convention, so we wanted to give a special thanks to our news team to cover as many of these booths as possible: Margie Rey, Steve Taylor, Julie Leffler, Nina Ameri, Amy Levy, and Richard Marcella!  

“We have been coming to Expo West since 2013, and we continue to come back for the people and the opportunities given to meet with buyers and the natural products community,” said Casey Mullen, Director of Strategic Development of Fungi Perfecti/Host Defense Mushrooms. “We launched a new line of mushroom gummies at this edition of Expo West!”

The number and quality of our attendees this year reaffirms Expo West as the foremost event in the natural and organic CPG industry,” shares Jeff D’Entremont, SVP of Informa Markets Health and Nutrition. “The rise in investors and hosted buyers this year, coupled with our sold-out business school programming, reflects not only the caliber of brands that exhibit with us and draw top retail buyers but also the rise in consumer awareness of the need for better-for-you products. There is strong optimism and a positive outlook for growth in this business community.”

The international presence at Expo West has expanded with over 123 countries represented, including Canada, Korea and Mexico. Countries such as Paraguay and Japan organized dedicated pavilions for exhibiting companies, showcasing the innovations brewing across the industry worldwide. Attracting a diverse array of international exhibitors and attendees, Expo West catalyzes industry collaboration and ignites groundbreaking innovations that propel the industry forward on a global scale.

Several trends were evident while walking the expo halls, with numerous brands highlighting protein-rich products, sustainable packaging, global flavors, holistic health solutions, women-focused supplements, clean beauty products and more. To align with the ever-changing landscape, new Conscious Beauty and Wellness Beverage pavilions were introduced for the first time, capitalizing on consumer preferences for natural beauty products and functional and nonalcoholic beverages. The 2025 event attracted buyers from big-box stores and smaller retailers, including Aldi, Jimbo’s, Thrive Market, Sam’s Club, Sprouts Farmers Market and many more.
“Expo West is one of my favorite trade shows. Love looking for new and emerging brands, the exciting ways to network with my industry peers and the discoverability piece -really to learn all the new trends that are coming up in the new year,” Heather Brand, Head of Perishables, Thrive Market said. “The energy at Expo West this year is so electric. There is so much growth and so much potential. Brands work really hard to get here, they put so much into their products and their brand story and it just comes to life at Expo West.”
True to New Hope Network’s ethos, Natural Products Expo West proactively addresses and reduces its environmental impact. Through a partnership with local food bank Second Harvest, leftover product was donated at the end of the show. r.Cup was utilized as the serve ware provider, allowing guests to return used plastic cups for sanitizing and reuse, reducing plastic waste generated from Expo West.
Newtopia Now, New Hope Network’s experiential event dedicated to deepening relationships between buyers and brands and showcasing CPG innovations, will take place in Denver, Colorado Aug. 20-22, 2025.

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