The Cinema Center for film festival hospitality @Austin’s Music, Film & TV Festival, with the biggest stars, during the South by Southwest Film & TV Festival
The Cinema Center for film festival hospitality @Austin's Music, Film & TV Festival, with the biggest stars, during the South by Southwest Film & TV Festival
THE “CINEMA CENTER” FILM HOSPITALITY POP-UP RETURNS TO
AUSTIN’S INFAMOUS MUSIC, FILM & TV FESTIVAL TO HOST THE BRIGHTEST STARS OF THE FEST FROM MARCH 7 – 10, 2025
The Cinema Center, a popular hotspot for film festival hospitality, returns to Austin, Texas, to host its annual three-day, three-night pop-up during the South by Southwest Film & TV Festival. Owned and produced by the Hollywood Event & PR Agency Roxstar Entertainment, the Cinema Center has planned an ambitious six-event run of red-carpet premiere parties for the biggest films of the festival, along with a three-day Collider Media studio held during the opening weekend of March 7 – 10, 2024. This program is supported by sponsoring brands Bloom Nutrition, Peroni, Hendrick’s Gin, and Collider, and will take place at a private venue next to the prestigious State Theater, the main red-carpet theater of the festival in downtown Austin, TX.
Films premiere at the Film & TV Festival and celebrated with the official premiere party at the Cinema Center include:
THE THREESOME:Starring Zoey Deutch, Ruby Cruz (from Mare of Easttown), Jonah Hauer-King (from The Little Mermaid)
Duplass Brothers Productions party for their two films, THE BALTIMORONS and MAGIC HOUR,hosted by Jay Duplass and Mark Duplass, along with cast members Michael Strassner, Liz Larsen, Olivia Luccardi, Daveed Diggs, Katie Aselton, Brad Garrett, and Susan Sullivan.
Our feature photo is of: Cinema Center hosted the festival premiere party for Duplass Brothers Indie Episodic Showcase sponsored by Sommsation and Hendrick’s Gin in Austin, Texas: Mark Duplass, Mel Eslyn and Davin Manning (Photo credit Lu Chau Photagonist): THE DUTCHMAN: a film by Andre Gaines starring Kate Mara, Zazie Beets, Andre Holland, and Aldis Hodge.
WE ARE STORRER: a film by Michael Bay.
AMERICAN SWEATSHOP: Starring Lili Reinhart, Daniela Melchior, Jeremy Ang Jones, Josh Whitehouse, Tim Plester, Christiane Paul, and Joel Fry.
WE BURY THE DEAD: StarringDaisy Ridley, Brenton Thwaites, Mark Coles Smith, Matt Whelan.
THE SURFER:Starring Nicholas Cage, Julian McMahon, and Nicholas Cassim.
Additional star power will be generated through the Collider’s annual Interview Studio. Here, top filmmakers and actors will stop by during their press circuits to conduct interviews for exclusive content on Collider, a popular entertainment site that attracts over 30 million unique visitors each month. Expected talent includes David Oyelowo, Matthew McConaughey, Nicolas Cage, Aaron Paul, Amanda Peet, Bradley Whitford, Zoey Deutch, Ruby Cruz, Lili Reinhardt, Mandy Moore, Eliza Gonzalez, Kate Mara, Chloe Fineman, Dennis Quaid, Kelly Marie Tran, and many more.
Renewing sponsors in 2025 include official spirits partner Hendrick’s Gin, who will showcase specialty cocktails made for the events using their portfolio of unusual gins crafted from eleven premium botanicals and famously infused with rose and cucumber, giving the spirit its uniquely balanced flavor resulting in an exceptionally smooth, distinctive gin. Featured cocktails will include the classic “Hendrick’s Cucumber Lemonade,” and the “Hendrick’s Unusual Negroni,” in addition to the “Hendrick’s Grand Cabaret Sprits Royale”, and “Hendrick’s Oasium Fizz.” Hendrick’s Gin is imported by William Grant & Sons, Inc., an independent, family-owned distiller based in the United Kingdom, founded by William Grant in 1887.
Cinema Center hosted the festival premiere party for THE UNINVITED sponsored by Sommsation and Hendrick’s Gin in Austin, Texas:
Eva De Dominici (Photo credit Lu Chau Photagonist): Cinema Center hosted the festival premiere party for IMMACULATE sponsored by Sommsation and Hendrick’s Gin in Austin, Texas:
Sydney Sweeney (Photo credit Lu Chau Photagonist): Cinema Center hosted the festival premiere party for THE UNINVITED sponsored by Sommsation and Hendrick’s Gin in Austin, Texas:
Walton Goggins (Photo Credit Lu Chau Photagonist):
Additionally, Premium Italian lager Peroni Nastro Azzurro will return as the official beer partner of the Cinema Center.
New partner, Bloom Nutrition, founded by wellness influencer Mari Llewellyn and Gregory LaVecchia in 2019, is partnering with the Cinema Center and offering VIP guests the opportunity to refresh and recharge with its product line of Greens & Superfood powers, supplements, and their Bloom Sparkling Energy, the brands first ready-to-drink canned beverage. Bloom Sparkling Energy offers a delicious new option made with better-for-you ingredients offered in Juicy Orange, Rasberry Lemon, Cherry Lime, Strawberry Watermelon, and Peach Mango flavors.
The Cinema Center is produced by Hollywood Communications and Events agency Roxstar Entertainment. It is an exclusive invite-only event series that supports films and filmmakers with unforgettable celebratory experiences. “We’re thrilled to be back in Austin with the support of our generous sponsor partners and collectively continue our mission to help filmmakers celebrate and promote their films,” states David Manning, Executive Producer at Roxstar Entertainment.
Social Media Tag: @CinemaCTR
**This program, its sponsors, and producers are an independent program operating in Austin, TX in support of specific filmmakers and are not affiliated or sanctioned with any official Film Festivalnor its trademarks and should not be aligned as such in any coverage **
About Hendrick’s Gin:
Hendrick’s is an unusual gin created from eleven fine botanicals. The curious, yet marvelous, infusions of rose & cucumber imbue our spirit with its uniquely balanced flavor resulting in an impeccably smooth distinct gin. Hendrick’s Gin. 44% alcohol by volume. Imported by William Grant and Sons, Incorporated. New York, New York. Please drink the unusual responsibly. For further information, visit https://www.hendricksgin.com/us/.
About Peroni Nastro Azzurro
As a premier Italian beer brand, Peroni Nastro Azzurro is a timeless classic that embodies the heritage of Italian craftsmanship and sophistication. Born in 1963 during a trailblazing era that brought Italian style and creativity to the global stage, Peroni is a pale, golden lager with a crisp, refreshing taste, balanced aroma and notes of citrus and spice. Brewed in the United States and enjoyed across six continents today, this iconic Italian beer has consistently won over tastemakers and trendsetters looking for a fresh, clean beer to complement their style.
About Bloom Nutrition:
Bloom Nutrition is revolutionizing the wellness industry with innovative, functional, and great-tasting products designed to make wellness accessible for everyone. Best known for its Greens and Superfoods powder, which has gone viral on TikTok for its delicious flavors and benefit-driven formula, Bloom supports gut health, relieves bloat, and boosts energy. Founded in 2019 by Mari Llewellyn and Greg LaVecchia, the brand quickly became the #1 Greens brand in the U.S. and is now available at major retailers like Target, Walmart, Sam’s Club, and GNC.
Bloom’s rapid growth includes successful product expansions, such as the Colostrum & Collagen Peptides, which sold out in four weeks, and Sparkling Energy Drinks, which grew to an 8-figure business in just six months. With 88% of its audience new to wellness, Bloom’s community-driven approach and accessible branding have resonated with a loyal Gen Z and millennial following. Bloom’s mission is to help everyone bloom into their best selves with high-quality, flavorful supplements that combine both function and fun.
About Roxstar Entertainment: Twenty35 Agency dba Roxstar Entertainment is a leading Hollywood service agency specializing in social media, communications, and experiential services and run by veteran Hollywood producer, David Manning. Its signature annual programs include The Cinema Center at top film festivals while also owning a robust roster of relationships across entertainment, sports, and talent to help brands create unique and impactful branded content that amplifies across digital media.
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