TheFitExpo™, West Coast’s Largest Fitness Event, Returns January 20-21, 2024 to the Los Angeles Convention Center

TheFitExpo™, Where Fitness Enthusiasts Unite Returns Jan 20-21, and is The Ultimate Weekend of Fitness that will feature over 200 leading health and fitness celebrities and influencers that will allow you to step up your fitness game and keep those New Year’s resolutions!

The largest fitness show on the West Coast, TheFitExpo™, is celebrating it’s 20th anniversary at the LA Convention Center on Saturday & Sunday, January 20 & 21, 2024. The highly anticipated event is expected to host 60,000 wellness enthusiasts, ranging from bodybuilders and powerlifters to jiu-jitsu athletes, functional fitness competitors, personal trainers, group exercise instructors, workout newbies, and even weekend warriors.

L.A.’s top health and fitness event has grown this year taking up even more convention center space. The show offers over 25 free activities and appearances by fitness celebrities, along with 800+ exhibits of the latest in fitness and wellness. This family-friendly gathering welcomes a diverse crowd of fitness enthusiasts, from bodybuilders and powerlifters to jiu-jitsu practitioners and personal trainers.
“As we celebrate the 20th year of TheFitExpo, we remain dedicated to delivering a top-tier fitness event to our community, featuring many of the country’s eminent fitness leaders and exciting programming tracks and exhibits,” said Erin Ferries, Executive Director of National Fitness Productions. “We invite people of all ages and fitness levels to come and experience everything TheFitExpo has to offer in its landmark year.”

TheFitExpo™ LA will host thousands of competitors in over 20 events, including the NEW Point Boxing & Sparring Circuit, NPC Muscle Contest Challenge, and the NEW West Coast’s Naturals. Other exciting challenges include Danny Hester’s Posing Contest for Males & Females, a Guacamole Presentation Competition at the Healthy Eating Pavilion, and a series of demos and workshops by Sifu Hardinger Singh, a world leader in Martial Arts, Functional Fitness & Mindset Development.

Attendees will have the opportunity to meet their favorite fitness pros, celebrities, and influencers. Headliners include Jay Cutler (4X Mr. Olympia Champion), CT Fletcher (6X World Champion Powerlifter) Ronnie Coleman (8X Mr. Olympia Champion), Larry Wheels, Granny Guns, Ana Cheri, James English, Oliver Forslin, Julian Smith, Billy Blanks (fitness icon and creator of the Tae Bo exercise program), Corey Calliet (Celebrity Trainer, Body Transformation Specialty, TV Personality), among others. These fitness pros will provide expert training tips, informative seminars, exciting demonstrations, and pose for photos with their fans.
For those considering a career in the military, representatives from all branches of the armed forces will be available to discuss career paths and opportunities. They want to connect with individuals who share their values and commitment. Physical fitness is a key aspect of recruitment, and with the emergence of AI and Tech, there are more positions available than ever before. In fact, the US Army Fitness Team will have a workout station for attendees to test their abilities and experience a military-style workout.

The event also promises fun for the whole family. The Healthy Pet Pavilion will feature live performances by the Canine Stars Stunt Dog Show, a team of rescue pups with mad athletic skills. The CLIMB-IT Mobile Rock-Climbing Wall invites attendees to bring their outdoor lifestyle indoors. 

Healthy Eating Pavilion – Celebrity Chef Mareya Ibrahim, The Fit Foodie and celebrity Chef Andre Rush (plus many more) will whip up incredibly easy to prepare dishes that you can make at home. They will share their tips and tricks for meal prep and provide nutritional advice covering everyone from those who just want to clean up their diets to planning for the family or feeding the athlete. 

There will also be shopping and sampling galore. For one low ticket price, attendees will have access to hundreds of the latest in fitness, health and well-being products and services. Plus, there will be FREE samples! Many of the exhibitors are offering super-cool products at discounted prices so fit expo goers can also get their shopping game on!

Adult admission tickets are $32 (plus tax) per day or $55(plus tax) for the full weekend. Children 12 – 6 years are $10 (plus tax) per day and children under 6 are free. Every ticket includes access to all the competitions, educational seminars, mini-classes, performances, and photo ops/ autographs from on-site influencers. 

Show hours are Saturday, 10:00 a.m. – 5:00 p.m. and Sunday, 10:00 a.m. – 5:00 p.m. The Los Angeles Convention Center is located at 1201 South Figueroa Street, South Halls G, H, J and K.  For full information on TheFitExpo call (818) 697-6802 or visit www.thefitexpo.com.

Event is produced by National Fitness Productions. Sponsors include U.S. Army, Dyfne, Ralphs, Reign Total Body Fuel, IsoPure, On Optimum Nutrition, 24 Fitness and WPA World Pet Association.