NBA legend Shaq has been an early ambassador of eSports. He is also the co-owner of gaming organization NRG eSports. Next friday Shaq will compete in the ELEAGUE Street Fighter V Invitational Celebrity Showdown. He will be joined by NFL free agent Reggie Bush, pro wrestling star Natalie Eva Marie and recording artist Lupe Fiasco to raise money for each person’s charity of choice in a single-elimination tournament. The broadcast on TBS is scheduled for April 28 at 10 p.m. EST. We expect to see many more athletes jumping on the eSports bandwagon as a way to promote their charities and take advantage of the global eSports phenomenon and expand their brands globally.
